• Paul Fingleton

CEO proclaims Instagram to be bigger than Twitter

In an interview with the BBC, Instagram has claimed that it has overtaken Twitter with 300 million users as it looks "change the world" as one of the largest social networks.

Twitter, in recent financial reporting, is said to have to have 284 million users accessing the network each month. Facebook boasting about 1.5 billion monthly active users, bought Instagram in 2012.

Instagram has tripled it's user base in a little over eighteen months, having previously hit the 100 million active monthly users milestone in February 2013.

In an interview Newsbeat before the announcement, Kevin Systrom CEO of Instagram said: "Instagram is about seeing a live pulse of the world right now, it's not just about taking a photo of a cute baby or a cute dog."

Twitter's Vine app, a 6 second video-sharing site has prompted Instagram to respond with a similar feature of its own and also introduced direct messaging to keep pace with rivals WhatsApp and Snapchat. Interestingly, WhatsApp is also owned by Facebook, purchased in an €18 billion deal earlier in 2014 dwarfing the $1 million spent on Instagram.

"We're absolutely paying attention to the pitfalls companies have faced before and trying our best to avoid them."

For more details of Instagram's expansion plans and lessons learned during the growing process, click on over to the BBC Newsbeat site.

Source: BBC

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