Sony goes 'all in' with Android TV for 2015 Bravia Line-Up
Sony has actually been working with Android TV for a while and for Google this level of commitment to the platform from a manufacturer the size of Sony is a really big deal.
The flagship X900C Bravia TVs were on the show floor, displaying the very familiar Android 5.0 Lollipop TV interface and using Sony's new X1 image processing chip to enhance contrast, boost dynamic range and tune colors in 4K content.
The fact that these sets will all use Android TV will be a familiar experience to users when using Sony's new TVs. The experience will be similar to other Android TV devices like the Nexus Player, thanks to the Android Lolipop "Leanback UI".
Bravia models will use Android TV's voice control and voice search capabilities, in addition to Google Cast integration - essentially acting as a built in Chromecast - that will let smartphone users 'cast' content to their TVs without the additional dongle.
However, Sony will be able to bring a significant differentiator to their offering by leveraging it's significant content portfolio to the platform on it's through its Music Unlimited and Video Unlimited services.
The most striking feature of the 2015 lineup is not one of the software, it is that they are thin. Really Thin. At their thinnest point of a set the flagship X900C series measures less than just 5mm. Amazing when you think of the tech inside and the level of detail it can display on screen.
The models on display at CES will be available in the US early in 2015 and similar models are expected to be released in Ireland and across Europe before the summer.