Windows 10: "The best place for Microsoft Services", says CEO
In a Mobile First, Cloud First world many of Microsoft's key products have started to appear on rival Operating Systems. Office appeared with touch support first on Apple's iPad before coming to Android and eventually coming soon to Windows.
Addressing the "Next Chapter" event for Windows 10 yesterday, Microsoft CEO Satya Nadella moved to assure the faithful that providing apps and services to other platforms was at the expense of Windows. It also did not mean that Microsoft would turn it's core products into apps and services that would merely run on top of Windows, as they do on iOS or Android.
These core applications and services such as OneDrive, Skype, Azure, Xbox Live, Bing and Office would be woven directly into the Windows DNA to ensure that the best performance and best experience would be available on a Windows device - irrespective of size.
This rich integration will lead to collaboration across devices, including non-Windows devices, through the expansion of services. It would allow for Microsoft to innovate on ways to use Windows and especially the new Universal Application framework.
Windows 10 is showing what happens when all the parts of Microsoft work together and pool their strengths. Devices that would never have been imagined before, such as the Surface Hub - an 84-inch touch screen 'whiteboard' with built-in Skype, OneNote and Universal App support that allows you to conference in colleagues, share notes and share control of the screen.
Beyond the imagination of devices to be revealed yesterday was the HoloLens, which atetmpts to seamlessly blend the digital and phyical worlds. Nadella describes this as "the world's first holographic computing platform", projecting 3D Holographic images onto real-world objects and allowing you to interact and manipulate with them in real-time.
After about a year in the hot seat, it would seem that Satya Nadella has brought some confidence back to Microsoft. Confidence to try something new, confidence to admit when something didn't go exactly as planned and to try again.
Windows 10 is receiving a big push, and the decision to release the update for free to Windows 7 and 8.1 users will reduce any friction for users to upgrade. If everything goes according to plan, Microsoft has it's future back in it's own hands and they want to bring us along into the future with them.