• Paul Fingleton

Apple Watch will change your life, claims Apple CEO Tim Cook


Apple CEO Tim Cook has fairly high ambitions for the Apple Watch when it releases later this year. Speaking at the Goldman Sachs Technology and Internet Conference he likened Apple's first foray into the Smart Watch market to their entry into the MP3 market. They weren't first, but aimed to be the best.

"I see the smart watch category very much like that [the MP3 Market]." he began, "There are several things that are called smart watches, but I'm not sure you could name any. There hasn't been one that changed the way people live their lives. At Apple, that's our objective. We want to change the way you live your life."

This is no small claim from Cupertino, they believe that the sheer number of things that the Apple Watch can actually do. There's something for everyone and Apple aim to ensure that everyone will find something that they didn't realise they need and then can't do without.

"Everyone's going to have their favorite thing, just like when the App Store came out. Remember the saying 'there's an app for that? There's an enormous number of things it will do.", Cook added.

That's all very good, but the question that everyone still has is how all these extra features and bits and bobs will impact battery life.

Earlier this month, Tim Cook surprised the market by announcing that the Apple Watch is on target to begin shipping in April. Pricing will start at $349 for the lower-end version of the device in the US, but we haven't received word of availability or final pricing in Ireland just yet - with the entry level rumoured to be below €400.