Galaxy S6 Sales Expected to Boost Samsung Figures
Learning from the mistakes of the Galaxy S5, Samsung look to hit their stride with not one but two Galaxy S6 devices but can the company hit the heights of their Galaxy S3 and Galaxy S4 devices?
In 2014, Samsung decided to try and take a leaf from Apple's playbook and release an updated handset as their flagship Smartphone rather than a new device. It's not that there was anything wrong with the Galaxy S5, per se, but it just didn't have enough to convince owners of other handsets that this was the device that they needed to have.
Loaded with extra Samsung apps and services, the device just didn't click in the market and ended up selling about 40% less than its predecessors.
At this year's Mobile World Congress (MWC) in Barcelona, Samsung unveiled the new smartphones, designed from the ground up in a bid to turn around its fortunes.
The Galaxy S6, and the Galaxy S6 Edge, shunned the plastic in favour of a restyled metal and glass casing, a 5.1 inch screen and a leaner version of Samsung's TouchWiz UI. Samsung will also allow users to uninstall pre-loaded software, something that has long been a criticism with the Galaxy range and certainly a key failure of the Galaxy S5.
The Galaxy S6 and S6 Edge are also the first to debut with Samsung Pay, a mobile payments service that looks to beat Apple Pay at its own game by being compatible with more payment terminals without needing specialised Point of Sale hardware. However, the service is not yet available and is expected to launch later in the summer.
The Galaxy S6 features a 16 Megapixel camera on the rear of the device, similar to that found on last year's Galaxy S5 complete with 4K video recording, object-tracking autofocus and optical image stabilisation - a feature lacking on HTC's latest flagship phone the HTC One M9.
Improving on the 2 Megapixel front-facing camera in the Galaxy S5, the S6 range feature a 5 Megapixel sensor.
The Galaxy S is available in gold, black, white and blue, and will ship with 32GB, 64GB or 128GB built-in storage, but there is no room for a microSD on the Galaxy S6, unlike the Galaxy S5.
Samsung expects that the two Galaxy S6 smartphones to set a sales record, aiming for 55 million units to be sold this year. Although this will still fall far short of the 70+ Million iPhone devices that Apple sold in a single quarter last year, it will certainly be a financial shot in the arm for the Korean manufacturer.
The Galaxy S6 and Galaxy S6 Edge launched in Ireland last week (April 10) and are available on all the mobile networks, priced from Free (on an expensive monthly contract) or €880 on Pre-pay for the Galaxy S6 Edge model.