• Paul Fingleton

Almost 50% of Irish prefer to be stuck in a commute than receive junk mail

A new study, by IT firm Ricoh, revealed that 47 per cent of people surveyed in Ireland and the UK found the tidal wave of irrelevant e-mails, communication and junk mail to be more annoying than their commute to work.

Beyond the mere frustration factor, consumers are suffering from being unable to sift through the flood of irrelevant information and poor quality communications they receive. Nearly one in five (17 per cent) have missed a payment deadline, and 22 per cent have been unsure how much they owe for a service or even missed offers they were entitled to (33 per cent).


It's not all bad news, though as several industries are seen in a more positive light. Those viewed as currently sending the most relevant communications to consumers are the public sector (39%), financial services (37%), utilities (45%) and healthcare (32%).


Not one industry or sector managed to convince over half of those surveyed that their communications were entirely useful.

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