• Paul Fingleton

Hailo says goodbye, becomes mytaxi

Hailo is to become mytaxi, as Europe´s largest e-hailing app launches in Ireland today, it has been announced.

From this week, Hailo customers can now change over to the mytaxi app quickly and simply by just opening their Hailo app and following the short directions to migrate over, giving them access to 10,000 drivers in Ireland, and also to e-hailing services in over 50 cities across nine, soon to be ten European countries, that includes a fleet of over 100,000 drivers.

While Hailo taxi drivers have already been migrating over to mytaxi for several weeks, passengers will still be able to use the Hailo app for a few months to give them time to change over to the new mytaxi service. mytaxi will service passengers nationwide and is now available for free download on Google Play and the App Store by non-Hailo users.


“Our team in Ireland has built a strong trustworthy service, with a reliable taxi fleet and we are now really looking forward to building on this to bring the simplicity and convenience of mytaxi’s market-leading offering to even more taxi users across Ireland

The mytaxi focus is on combining knowledge of what our customers need with real-time data to help our passengers move freely within the cities we service. We look to work in harmony with our drivers, and the cities and countries in which we operate to facilitate better movement in challenging and congested urban environments”

- Andrew Pinnington, Chief Executive Officer at mytaxi said.


The merger between mytaxi and Hailo created Europe’s largest taxi e-hailing company. mytaxi, a subsidiary of Daimler, is accelerating the international expansion of its taxi booking app across the continent and, with around 300 employees, it now operates in Germany, Austria, Poland, Spain, Italy, Portugal, the UK and Sweden, with plans afoot to grow its offering in Ireland and soon to launch in Greece following the recent acquisition of Taxibeat.

Launched in 2009, mytaxi was the world's first app to enable a direct connection between taxi users and taxi drivers. With a global volume of more than 10 million downloads, mytaxi is the frontrunner in the field of taxi booking apps, allowing customers to use their phones’ GPS to call taxis to their location at the press of a button. Passengers have the ability to watch the approaching taxi in real-time, get information about the driver, calculate the trip’s price estimate and pay through the app.

An unintended benefit of the merger is that Windows Phone users who could previously not access the Hailo service, due to the lack of an app, will now be able to access using the mytaxi app already published in the Windows Store.