Ricoh Ireland and Lantz tie the knot on €75,000 deal
Ireland’s largest wedding stationery producer, Lantz, increases capacity, reduces turnaround times and lowers cost base through Ricoh deal
Lantz was set up 41 years ago by Mary and Paul Hughes after they noticed a gap in the market for wedding stationery. The company is now Ireland’s largest wedding stationery producer, catering to approximately 5,000 wedding parties per year. It has also branched out into the memoriam and occasion card markets.
Ricoh Ireland announced that it has helped Lantz significantly increase its production capacity and reduce turnaround times with a €75,000 deal. The partnership will help Lantz boost its range of offerings to customers, who primarily seek the company’s services for wedding and memoriam stationery.
Ricoh installed one of its most advanced digital production print presses, the five-colour Pro C7100X, in Lantz’s Inchicore premises in Dublin. In a highly competitive market, Lantz is continuously looking for ways in which it can differentiate itself from competitors. The new technology allows the family-run business to increase profitability and offer customers a wider range of unique styles – helping wedding customers choose stationery that stands out from the crowd.
“As the majority of our customers are brides and grooms-to-be, they are understandably very particular about their wedding stationery and the quality of the product. It’s therefore vital for us to consistently be raising the bar and offering new services to them. The Ricoh Pro C7100X has been central to helping us continue our work in offering customers something that is a little bit different while also reducing costs and turnaround times.
“The service, from installation to everyday use, has been excellent. The team in Ricoh provided full training on the production printer during the installation process. That means that if there is an issue, which is very rare, I can often resolve it myself without the need to call our account manager – once again saving time and allowing us to continue to take on a large volume of customers.”
- Mark Hughes, Director, Lantz
Enabling Lantz to expand on its offerings is the addition of a fifth colour, white or clear gloss. Most production presses offer four core colours – cyan, magenta, yellow and black – and only colours that are a mixture of those shades can be produced. The fifth colour allows Lantz to expand on the print quality and service that it offers, allowing for white lettering and designs on dark or metallic paper and card – a feature that is becoming increasingly popular amongst wedding couples.