McLaren and Dell Technologies team up for IT transformation and more
IT's a winning partnership
McLaren, the Formula 1 and Motorsport powerhouse, today announced a strategic, long-term partnership with Dell Technologies to complete their IT Transformation across their organisation.
The McLaren Technology Group just completed the first part of its IT transformation journey towards a high-performing hybrid cloud capability. The partnership will integrate Dell Technologies wide array of solutions into day-to-day operations - including supporting design and manufacturing, trackside operations, telemetry, safety-critical ecosystems, esports and simulation, fan engagement and guest experience.
“McLaren’s agreement with Dell Technologies expands beyond the traditional sponsorship model. We are like-minded organisations led by the key principles of technical innovation and human progress at the cutting-edge of data-driven technology.
“Formula 1 is a relentless environment and partnering with Dell Technologies provides us with class-leading capabilities and support to drive invaluable efficiencies that will enable McLaren to perform at the highest possible level across our entire business operations. We are especially excited about the future possibilities that will arise within McLaren Applied Technologies, an area of our business that is growing fast and offers huge potential.
“This announcement is a further statement that McLaren has strong ambitions as we strive to take an important leap in performance both on-track and off it. Dell Technologies is the perfect partner and our two brands share the same ethos, which will propel us towards our business objectives for 2018 and beyond.”
- Zak Brown, Executive Director, McLaren Technology Group
Advances in Forumla 1 occur at such a fast pace that the technology supporting it needs to keep up or overtake the demands being put on it. Whoever has the edge on the supporting technology front can perhaps pip their rival to the checkered flag.
Dell Technologies, which consists of seven global brands – Dell, Dell EMC, Pivotal, RSA, Secureworks, Virtustream and VMware – will bring its deep technology expertise to all McLaren Technology Group companies, including McLaren Racing and McLaren Applied Technologies, as well as benefitting McLaren’s esports programme, World’s Fastest Gamer.
Jeremy Burton, Chief Marketing Officer, Dell Technologies, commented: “Dell Technologies’ relationship with McLaren builds upon a shared heritage of innovation, engineering excellence and high performance. Over the past few years, McLaren’s rich history in motorsports has given rise to a more diverse and ambitious organisation that we’re excited to partner with.
“Our partnership is expansive, enabling us to showcase our Dell Technologies portfolio from consumer gaming and esports to the enterprise edge, data centre and cloud.
“We look forward to playing a transformative role within every facet of the McLaren Group, both trackside and at the McLaren Technology Centre. It is the first time we have partnered as Dell Technologies in a global commercial agreement of this nature, and we look forward to a long-term collaboration.”