Better Together: Sony uses PlayStation brand to bolster Xperia XZ2 launch
In an exclusive partnership announced today, two of Sony’s core businesses have joined forces ahead of the launch of its brand new flagship smartphones, the Xperia XZ2 and XZ2 Compact.
From our hands-on with the XZ2 and XZ2 Compact, the handsets are targeting to enrich entertainment experiences. Sony has noticed that many Xperia customers are passionate about entertainment or gaming and will often own at least one other Sony device - whether it be a Bravia TV or a PlayStation.
Anyone who picks up a new XZ2 or XZ2 Compact can look forward a nice bonus, brought around through an exclusive partnership between Sony’s mobile division and its PlayStation business.
“Sony has consistently been at the forefront of the gaming market. From the original PlayStation through to today’s PlayStation 4 Pro, PlayStation VR, and the latest PlayLink mobile gaming titles, Sony has pushed the boundaries of gaming as we know it. For several years now, we’ve positioned our Xperia smartphones as the window into the wider Sony world and with the launch of these new handsets, we’re looking to extend that message to our gaming fans and reward them for choosing a Sony device.”
- Ciarán Cleary, Sony Mobile Communications
Sony will be offering all Xperia customers purchasing Xperia XZ2 and XZ2 Compact handsets a PlayStation Plus 12 month membership (worth €59.99) from launch at no additional cost, bringing them further into the incredible world of entertainment offered by Sony. PlayStation Plus membership gives qualifying Xperia XZ2 and XZ2 Compact owners the ability to access PlayStation Plus benefits including access to online multiplayer gameplay on PlayStation 4, monthly games for PlayStation 4 at no extra cost, and exclusive discounts on PlayStation™Store.
The PlayStation Plus offer will be redeemable through the Xperia Lounge app, which comes pre-installed on all Xperia smartphones.
The XZ2 and XZ2 Compact are available to pre-order ahead of launch on 6th April 2018. Pre-order customers will also receive a free complimentary accessory bundle when ordering through the Sony Xperia Ireland website.
We had our hands on the XZ2 and XZ2 Compact before Mobile World Congress earlier this year and the handsets are looking impressive. We will have more coverage as the launch approaches, but for a brief recap, take a look at our first impressions and see how they compare with last year's super XZ1 and XZ1 Compact.