• Paul Fingleton

Alexa and Amazon Echo devices now available in Ireland

Amazon Echo, Echo Dot and Echo Plus now (officially) shipping to Ireland

Digital Assistants and Smart Speakers are possibly the hottest property in consumer technology at the moment, and the market leader by a wide margin has undoubtedly been Amazon with their range of Echo devices and Alexa.

The Amazon Echo became a surprise hit as consumers rushed to have a high-quality speaker that you can control using your voice. Alexa allowed the devices to do so much more and continues to evolve with tens of thousands of Skills - the equivalent of apps - now available.

Starting today, Amazon has made these devices and services available to customers in Ireland. Users of the all-new Amazon Echo, Echo Dot and Echo Plus, will have the same Alexa experience as users in the United Kingdom with more skills adding a local flavour: including RTÉ News, Ryanair, Irish Radioplayer, Dublin’s FM104, and more.

Echo is designed around your voice, and is hands-free and always ready. Just ask for information, music, news, weather, and more from across the room and get results instantly. Echo uses far-field voice recognition with an array of seven microphones to clearly hear you from across the room, while advanced beam-forming technology combines the signals from the individual microphones to suppress noise, reverberation, and even competing speech.

The all-new Amazon Echo features 2nd generation far-field voice technology, and its audio design includes a dedicated tweeter, a 2.5” down-firing woofer, and Dolby processing to deliver crisp vocals and dynamic bass. Echo is designed to disappear into your home, with a variety of shell colours and finishes to fit into your home’s décor—choices include Charcoal, Sandstone, and Heather Grey. Echo Plus includes all the features of Echo, including room-filling sound powered by Dolby and a far-field microphone array, and adds a built-in smart home hub to help customers start their smart home. To help customers get started with their smart home, a Philips Hue smart lightbulb is included with the purchase of an Echo Plus while supplies last.

Echo Dot uses the same far-field voice recognition as Echo, and is designed so you can put an Echo Dot into every room. Use the built-in speaker to talk to Alexa and listen to music, or connect to speakers through Bluetooth or a 3.5mm stereo cable.

Alexa—The Brain Behind Amazon Echo Alexa—the brain behind Echo—is built in the cloud, so she’s always getting smarter. Just ask and she’ll answer questions, play music, read the news, set timers and alarms, check your calendar, and much more. Customers in Ireland will be able to access the majority of features currently available in the UK on Amazon Echo, Echo Dot and Echo Plus—including the ability to make calls and send messages from Echo to Echo, or to and from the Alexa app for iOS and Android.

Amazon Music Unlimited—now in Ireland, and streaming on Alexa

Alexa offers a seamless, hands-free music experience with premier music services including the all-new Amazon Music Unlimited service—also available in Ireland. Customers in Ireland can stream Amazon Music Unlimited to hear a catalogue of more than 40 million songs, including a wide-selection of hand-curated playlists and personalised stations. Using just their voice, customers can search for music by artist, album, track or genre, and control volume and playback by saying “Alexa, turn it up”, or “Alexa, skip this song” If you aren’t sure who an artist is, just say “Alexa, which song is this?”

Amazon Music Unlimited is €9.99 per month for an individual plan, or €14.99 per month for a family plan covering up to six family members. Customers can also get an exclusive Echo subscription plan available for only €3.99 per month for a single Amazon Echo device, with full access to Amazon Music Unlimited.


Customers can order from www.amazon.co.uk/echo, pay in Euro at checkout and deliver to any address in Ireland.